developers who venture differently.
“Sixth Element brought Harbor Bay Ventures to life digitally in a way we are proud to share and reflects who we are as a growing company. We feel that our brand is now aligned with our culture and our work. Ciara and her team are professional, efficient and thorough. We couldn’t be happier with the product and how easy Sixth Element was to work with.”
SERVICES
brand strategy
brand identity
brand messaging
art direction & design
website development
digital experience
CORPORATE BRANDING DOESN’T HAVE TO BE SO … CORPORATE.
“Harbor Bay Real Estate Advisors” needed a name and brand design and messaging refresh to convey their depth, breadth and unapologetically different approach to real estate development and hospitality.
As the nation's leading mass timber developer, they are pioneering new construction methods and spearheading mixed-use projects that transform cities. In 2022, they launched the iconic INTRO development in Cleveland's Ohio City neighborhood — the tallest residential timber structure in the U.S.
VENTURE FORWARD.
Harbor Bay Ventures is bold and daring, pioneering, aspirational. To venture is to brave difficulties and the danger of risk in order to create something new and exciting. To show courage. To embark on something new and different. The monogram capital H represents strong abstract architectural form reflected as if in water. It’s a form evocative of mass timber.
We created a sleek, immersive website experience to bring the new identity to life with custom animation, powerful imagery, and concise copy reflecting their new brand messaging and voice and tone guidelines.
