YOUR PATH TO LONGEVITY.
“Sixth Element exceeded all expectations bringing our new brand to life. The new brand is visually stunning, and the team’s thoughtful approach really helped us define and solidify our new business and user goals, and design a better website experience based on those.”
SERVICES
brand strategy
brand identity
brand messaging
art direction & design
website development
digital experience
LAUNCHING A LONGEVITY START-UP WITH TIMELESS BRANDING.
Ageless Pathways, a longevity start-up, is the brainchild of anti-aging specialist Dr. Elizabeth Ranasinghe, and her husband and Co-CEO, Gerry Ranasinghe. Ageless Pathways helps people to extend health spans and live their lives to the fullest.
To support the launch of this new venture, Ageless Pathways enlisted Sixth Element to craft a clean, timeless longevity brand and bring this exciting company vision to life. The new venture also required an intuitive, informative website experience with sophisticated design and functionality to activate the new brand.
THE PATHWAY TO SUCCESS.
Sixth Element collaborated with the Ageless Pathways team to build this new brand from the ground-up. The brand logo, an abstract A, represents the six-fold pathway to optimal aging (the ageless pathway). The color palette of cool blues and earth tones is evocative of Blue Zones and healthy living: nature, the outdoors, exercise, nutrition.
With a clean, intuitive website and suite of sophisticated materials, Ageless Pathways is exceeding all business expectations in its first year, and has received exclusively positive feedback on the new brand and website experience.
